While some B2C businesses have found success on the platform, LinkedIn is best for B2B businesses. LinkedIn marketing, like any other channel, isn’t for everyone. They have large followings, encourage genuine engagement, and use the platform to market their own or their partners’ businesses. A large number of professionals have become influencers as a result of LinkedIn’s evolution. LinkedIn is now a major professional social media platform where experts from various fields can share their ideas, expand their networks, and, most importantly, make money. The platform, which was designed for business professionals, has long been used solely as an employee recruitment tool. Is there a reason LinkedIn doesn’t make the top five influencer marketing channels list? Instagram and YouTube are two of the first channels that come to mind when we think of influencer marketing.
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